Focus Malaysia vs The Edge

Kawan-Kawan,

As of now, there are are two weekly business newspapers in Malaysia, namely Focus Malaysia and The Edge.

The former is about 10-month old (launched December 2012) while the latter has been around for quite sometimes (more than five years, I think).

The feel and look in these weekly newspapers are strikingly similar - the type of papers used, the layout and the style of writings.

But in my personal opinion, the news coverage is much more wider in Focus Malaysia than in The Edge.

There is a 'corporate feel' when reading The Edge, possibly because it covers a lot about corporate Malaysia, as well as the 'captains' and 'big boys' of respective industries. I somehow personally feel that the paper is reserved for the niche lot - "the elitist". I can feel it when looking at the 'fonts' used in this paper: classic, old-fashioned and reserved for selected echelons in the society.

On the other hand, Focus Malaysia tend to cover not just the corporate big boys, it include too the small-players, particularly the small and medium enterprises (SMEs), thus making it more comprehensive and reaching wider audience than The Edge. This I can tell by looking at the 'funky' fonts used in this paper.

Of course, this is my un-scientific assement of these two papers.

Each has its own merits, pros and cons.

Anyway, of particular interest is the ad that I saw in this week's edition of Focus Malaysia. The ad may have been around for quite sometimes, and maybe it went unnoticed before my two + two eyes.

What interests me is the wording used by Focus Malaysia in their ad:-

"Stay focused. Keep off the edge"

The choice of words here are "focus" and "edge". Very smoothly and subtly done, woven between the words and interspersed with a nice image of a cliff, but it has a deep meaning to it.

One need to simply read between the lines to connect the dots ans putting the jigsaw piece together.

It may be perfectly legal as, but is it ethical?

I leave this to you to ponder.
Go figure! :)

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Image source: Focus Malaysia, Issue 44, Oct. 5th-11th. Page 6.